A couple of years back, the company I work for was kicking around some ideas, and one of the things that came up was an idea that would eventually end up being Hero Analytics. Not everyone in the company was as familiar with comic books and the industry as I am, so I made up a little document to act as a primer on the history of the industry and its current state. This is that document, with a few edits. Please keep in mind that this was made in early 2013. I've updated it a little bit, but there are a few dated references in here. If you need to give someone a relatively short document that explains the history of the industry and why things are how they are, well, here you go.