Alright, I suppose I can say a little more than that. I limited the scope of the analysis to Batman Begins and the movies after it, and I also limited it to what were supposed to be "tentpole" releases for Marvel and DC, so no Punisher War Zone or Ghost Rider. I may do an analysis on the also-rans if there's interest, however. I did not include Man of Steel or Iron Man 3 because sales data isn't available on comichron.com yet for all of the months surrounding those two movies.
|Okay, this would have probably |
What it comes down to is this: if you take all the numbers as a whole, there is not any real trend. Sometimes there's a slight bump in a title's circulation for no obvious (to me) reason other than the release of a movie, as happened with Batman Begins, when circulation went from ~60K three months before to ~67K the month of release, before finally stabilizing at around 65K. Other times, as when The Dark Knight was released, circulation actually dips a bit. Fairly often, when there is an increase, there's a better explanation for it, as happened around the release of the Captain America movie. There was a huge jump, but that's more attributable to the return of Steve Rogers as Captain America and the re-numbering of the Captain America comic to #1 in the month of the movie's release. Similarly, Avengers does have a bump the month of release, but that is also the number 25 issue and the beginning of the Avengers vs. X-Men tie-ins, drawing in X-Men readers that might not otherwise read the book.
Perhaps the best indicator for the lack of positive influence by movies on comic book sales is the Thor movie. A month before its release, the Thor comic ended and The Mighty Thor began with a new #1. Between the two books, there was a jump from ~42K readers to 82K on The Mighty Thor #1. However, by three months after the release of the Thor movie, circulation was back down to ~45K. While there is some minor variation between the numbers on all of the books I looked at, the most telling thing is this: for three of the last four movies on the list, a major event was scheduled around the time of the release of the movie. This indicates, to me, that the publishers know not to expect the movies alone to increase sales, and that they've learned that they have to time comic events with the release of the movies in order to see any kind of real effect at all, and that they therefore expect most of the movement to be from current comics readers, not new readers brought in by movies.
|If it means a new Dr. Strange ongoing by 2016, I can live with that|